THE REVOLUTION AVENUE IN TIJUANA: A VISUAL ANALYSIS OF ITS URBAN ARCHITECTURAL ALTERATIONS THROUGH THE SIGNIFICANCE AND MEMORY OF ITS INHABITANTS

Abstract

Revolution Avenue in Tijuana, Baja California, Mexico, established in 1889, has been notable for migratory exchanges and tourist dynamics due to its proximity to the United States of America. This article aims to analyze how urban and architectural alterations have transformed the social perception that its inhabitants have of the streets. A qualitative approach was employed, integrating visual, historiographic, and ethnographic methods, the latter using interviews with local residents and workers. The results highlight the complex interaction between the physical changes made to the avenue and its collective significance, emphasizing social concerns and urban identity derived from the different ways it has been inhabited. In conclusion, this study reaffirms the fundamental role of Revolution Avenue in the city’s foundation, revisiting its urban design attributes and highlighting both the relevance
and enduring significance of the memories of its.