The patrimonial landscape for tourist promotion. Acapulco y Taxco, Guerrreo

Abstract

The article analyzes the importance of the heritage landscape for tourism promotion. Nowadays, the tourism positioning strategy responds greatly extent to the image that it transmits the panorama from a city towards travelers. The urban architectural production as part of the landscape of a tourist center, it becomes an icon, so it is essential in the choice of travel destination. The architectural urban production is part of the landscape, both in the tourist cities of sun and beach, and in cultural tourism, this is used to captivate travelers. Both cases have a particular panorama, which incorporates the city, its architecture and the natural environment. The tourist cities suffer more than others the pressure to modernize, It puts on the built heritage at risk, through its transformation and adaptation to the needs of the tourist market. The intense use of the tourist centers exceeds their load capacity, damaging their heritage.